주요업무내용
Food Works는 UAE에서 30년 이상 운영된 F&B그룹으로 Dunkin, Wonderbee 등 커피, 도넛, 아이스크림 브랜드를 런칭했으며, 현재 공차(Gong Cha) 브랜드 마케팅을 담당할 Senior Marketing Executive를 구인 중에 있습니다. 관심있는 분들의 적극적인 지원 바랍니다.
[Campaign Strategy & Execution]
- Lead the planning, development, and execution of integrated marketing campaigns across multiple brands.
- Ensure all campaigns align with brand strategy, business objectives, and deliver measurable results.
- Oversee timelines, budgets, and performance tracking, with a focus on continuous improvement.
[Content Development & Brand Communication]
- Oversee the development of marketing materials, including brochures, digital assets, and web content.
- Collaborate with creative teams to maintain a consistent brand voice and visual identity across all touchpoints.
- Ensure content quality, messaging accuracy, and campaign alignment.
[Market Research & Analytics]
- Conduct competitive research and consumer insight analysis to identify trends, opportunities, and risks.
- Translate marketing data into actionable strategies and performance insights.
- Prepare and present regular reports on campaign effectiveness, ROI, and brand performance.
[Event & Activation Management]
- Lead the planning and execution of brand activations, sponsorships, and promotional events.
- Coordinate with external vendors, partners, and internal stakeholders to ensure seamless event delivery.
- Drive pre-event buzz and post-event analysis to evaluate impact and optimize future events.
[Delivery Aggregator Management]
- Plan and implement platform-specific campaigns, promotions, and seasonal offers.
- Monitor aggregator performance and recommend optimization strategies.